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Future Healthy - Reality Check
What we did
Ideation, Copywriting, Art Direction and we shot some of the footage ourselves too.
Year
2023
Reality Check was one of the first (if not the first) Vic Govt campaigns to use social media influencers to create organic content like this. By combining beautifully crafted owned content with rough-and-ready UGC, we showed young people that there's more to life than likes, follows, and blue ticks.
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