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HIA Common Sensei

PROJECT TYPE

Ideation, Copywriting, Art Direction, Shooting, Editing.

YEAR

2023

What started as a lo-fi video series with a kick ass idea of a mythical tradie telling work safety proverbs, turned into a full Instagram profile racking up millions of views, and a shit ton of engagement from a young audience notoriously hard to tap into, especially with safety info.

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