Incolink - Drop the Act

Building and construction workers are 50% more likely to take their own lives than the average Australian - a statistic we know all too well from what we’ve seen our mates in the industry go through.

And understandably, they don't like talking about it. So we thought, if we could make them laugh, they'd be more likely to open up about the serious stuff.

We also created helmet stickers as a subtle way for them to show they’re open to having a conversation.